Why every personal trainer should be focusing on marketing this year!
What have you learned from the past 2 years? Not sure about everyone else, but most of us at Spade have learned the importance of good health. Money, people, experiences – all these things may come and go, but the only thing that keeps you running at 100% is your health.
Overall, society is shifting towards healthier living. Especially in health-conscious cities like Vancouver – which was named one of the healthiest cities in the world. With increasing interest in healthy living, there is a huge opportunity for health focused practices in the market.
Many people have realized the importance of physical and mental health. However, they may lack the knowledge to meet their goals. People often get started by doing their own research and finding a routine that best suits them, but are often hesitant to implement it in a gym.
So, how do YOU stand apart from the competition?
Whether you’re a budding trainer or an established one, you NEED to be SEEN to be booked! Only difference is, this time the target audience is not just your neighbourhood, it’s the entire world.
The problem that arises when your target audience is scattered all around the world, is that you now need to focus on your digital presence. People aren’t going to be coming into your gym to validate you. They search for your online reviews, look at your experience, and view your social media presence. So, if you want your calendars to be booked, you need to be able to brand yourself as an expert.
So, then the next question is what should you as a personal trainer do? How can you keep your business running? Will marketing help you meet your goals? Well, keep reading to find out 4 key principles you should keep in mind.
1. Create a presence
It’s strange how the pandemic has connected everyone to the internet. Social media platforms are getting more traction and experiencing more engagement than ever before. People have started supporting social media-based businesses that they feel they can relate to and engage with. So, it’s obvious you need to be online to draw eyeballs to your business.
2. Create an online community
This is the first time in history when businesses have clients readily available. All you need to do is put in a little effort to convert them. Conversion is only possible when there is trust. You build trust online by showing up on digital platforms, sharing your tips, stories, and being real with your audience.
3. Gain Social Support
Social support is playing a huge role in online marketing these days. The more approvals you have, the more clients you get. So, ideally, when you’re sharing client milestones, you’re showing you care. Plus, by the off chance someone shares your post, you know you’re chances of getting booked have increased tri-fold.
4. Drive Sales
In addition to your personal training, you can make secondary income by driving traffic to your products. If you’re a trainer, you might have affiliate codes for fitness products or maybe even your brand. In both cases, you can promote these secondary sources of income on your posts on social media.
We hope you now have enough reasons to start marketing online. The pandemic has created an opportunity to shine in the global market and start earning multiple streams of income. You won’t ever have so many clients readily waiting to pay you for your service ever again. So make sure you don’t stand by and miss this golden opportunity.