Vijs For You

With a proven track record in the restaurant industry, television personality, Chef Vikram Vij was ready to launch his own selection of blended spices and products. We worked with the chef and his team to deploy their vision of uniting elegance and Indian cuisine.

We worked with Vij’s to create an engaging brand that invites connoisseurs to try cooking alongside Chef Vikram Vij. This was done primarily using video content that dove into his vast knowledge of Indian cuisine. Spade utilized social media platforms for the distribution of content and implemented strategies to grow the local presence of the company. Social media traction was essential to begin building good brand associations so Spade implemented local influencer campaigns as well as giveaways to build brand awareness.

Spade consulted on all aspects of marketing including the website which was being managed by another company. We worked closely with all parties to ensure the brand was aligned across all front facing channels and was always presented with quality in mind. Spade effectively used advertising strategies to promote the brand and reach traffic objectives for our campaigns.

Spade helped Vij’s position their brand while producing marketing systems that convert organic social media traffic into website visitors.