Branding
Your brand identity is the foundation of your communication. It’s what you want people to recognize and remember about your business the most. At Spade Marketing, we pride ourselves on building powerful brands. We conceptualize and develop your business to have a lasting impact on people who come across it. From the point a consumer recognizes your logo up until they tell a friend about your product or service, branding produces ongoing loyalty and intangible results that are often interlaced with the rest of the marketing strategy.
This is done by defining who you are and what you stand for. By diving deeper into the business, we help shape your brand presence by infusing trust, confidence and affinity at every level.
Omnichannel marketing is the practice of using multiple channels to create a seamless and integrated customer experience. 60% of Millennials now expect a consistent experience, whether they interact with that brand online, in the store, or via the phone. By using an omnichannel approach, you can create a single, unified brand presence across all channels while also centralizing communication. This makes it easier for your customers to interact and engage with your business through various touchpoints. Don’t let customers slip through the cracks, make your business the obvious choice.
When you think about it, a lot goes into making a great brand. There’s the logo, of course, and the name, and then all the marketing and advertising that brings the brand to life. But what really makes or breaks a brand is how it’s perceived by consumers. If people see your brand as favourable, then you’re in good shape. But if they don’t have a positive perception of your brand, then you’ve got some work to do. Successful brands strategize and execute their positioning strategies to live rent-free in their consumer’s mind. They figure out what makes the business unique and how to communicate that to their target customer. Not everyone will buy a product or service from you, but positioning your brand correctly will make you the most viable option.
In order for your business to be successful amongst the growing competition, you need to be distinguishable and recognizable. But if you don’t have a strong brand identity and culture, you’ll never be able to create brand awareness effectively. Creating a brand identity is all about defining who you are as a company and what makes you different from everyone else. It’s important to be clear and consistent with your branding, so consumers know what they can expect from your business. Book a discovery call with us today for a complimentary brand audit.
The benefits of an engaged community that shares, likes and reposts your content are impossible to overstate. People remember only 10% of information three days after reading it, whether it’s an ad or a social post, adding high-quality content can improve recollection by 65%. Not only is this important to create loyal and new customers, but photography is a key component in establishing yourself across multiple channels. A majority of consumers say the quality of an image is “very important” in selecting and purchasing a product. Not only do we produce a high level of photogenic content, but we understand how to utilise it effectively.
According to HubSpot, 59 percent of consumers say that video has helped them understand a product or service better. That’s because when information is conveyed through video, it’s easy for the viewer to digest and understand. Not only does video convert sales, but it is a great way to communicate your brand’s story in an engaging and entertaining way. This is something our creative team takes great pride in. We are avid brand builders and video is a great tool to communicate your vision. Not to mention, you’re 53 times more likely to show up as the first search result on Google if you have a video embedded on your website.
Graphic design has become an essential part of marketing in the modern world. It can be used to create a strong visual identity for your brand, and to communicate its message. Good graphic design can help businesses stand out from their competitors, and attract new customers. From advertising creative to promotional material, we design it all. Our in-house design team strives to leave a powerful impression on the viewer each and every time.
If you’re not writing fresh, original content for your website, blog, and social media channels, you’re doing online marketing wrong. Written content is one of the most important factors that search engines consider when ranking websites, so it’s essential to make sure your content is high-quality and keyword-rich. But even if you’re not trying to rank in search engines, great content will help keep your website visitors engaged and coming back for more. Written content is an invaluable way for business owners to establish authority and demonstrate their know-how in what they do. Our process takes the burden off your back while still providing complete control.
Creative
Our in-house content team captures each frame with purpose. We create content that grabs attention and compels engagement. By capturing ephemeral moments and baking your brand into the craft, we produce the best of your ideas. Content is used across all facets of your business and plays a key role in creating brand equity across all channels.
Web Design
Digital presence begins with a website. It has become an essential part of every business, big and small, but Spade Marketing has never been an advocate for boring. Your website is a blank system, waiting to be injected with powerful content, design and ideas that mimic your business experience. Not only does it centralize everything for your visitors but it’s selling 24/7. An effective web presence can be the difference between stagnant and successful.
Bespoke and reliable website experiences are becoming increasingly important for businesses. A powerful website can help attract and engage customers, improve loyalty and boost sales. As a business owner, it’s important to understand the basics of design and development so you can create these experiences throughout all aspects of your business. Through the design and development process, we examine potential opportunities to better systemize your business while providing tailored web solutions.
Search Engine Optimization is the practice of optimizing a web page to reach a higher position in the non-paid search results. This means that people will be more likely to encounter your website when searching online for a specific term.
Web hosting is what makes your website reachable and enables it to load with content on the world wide web. The domain name or URL of a site points towards the web host, which in turn lets you access everything on that particular server, a.k.a the website. Hosting and Management keeps your website current while providing security against hackers. We provide comprehensive packages with all of our website projects so you never have to worry about dealing with the back end again.
Landing pages are an efficient way to drive visitors towards your call-to-action. This format makes sense for multi-disciplinary campaigns that require the attention of users in different stages of the consumer journey. Through site traffic analytics, we can visualize how consumers are reacting at different stages of the funnel. This means our strategists can make data-informed decisions and constantly adapt the strategy.
E-commerce enables new and existing businesses to venture into the market and reach potential customers without the need for a physical presence. It also provides a convenient way for customers to purchase items from anywhere in the world. E-commerce can be conducted on individual websites or on marketplaces like Amazon and Walmart. If you’re interested in exploring your E-Commerce options, book a discovery call with one of our lead strategists.
ADS
Are you looking for ways to grow your reach and get in front of more potential customers? If so, media buying may be right for you. Media buying is the process of purchasing ad space and time on digital platforms, like websites, social media networks, and search engines. You can reach a larger audience with your message and help your business grow. By combining paid advertising, which helps scale up quickly, with organic traffic growth efforts, you can develop multi-faceted marketing strategies that create new revenue.
Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to visitors and viewers.
If there’s one thing that social media advertising has shown business owners, it’s that it can be a hyper-direct way to reach the audience you want. Gone are the days of spending large sums of money on television or print ads that may or may not reach your target demographic. Instead, businesses can now hone in on their target audience and create ads specifically for them, directly on the platforms they use most.
When you type something into Google, the search engine responds with a list of web pages. The bulk of that list is organic results: web pages that the search engine determined were the best match for your search. But you have probably noticed that Google also returns sponsored results that are similar to what you searched for. Inserting an ad where people are directly searching for a solution may be a good way to draw attention to a product or service you offer. As search engines develop and with Web3 lingering around the corner, Spade is devoted to expanding our knowledge and staying ahead of the curve.
There are many different ways to advertise on mobile devices, and this includes SMS texting as well banner ads that appear within your browser when you visit certain websites. This form of advertising is known for its simplicity; however, there can be great dividends if executed correctly! For example, with a well-targeted campaign, one might see higher traffic numbers eventually lead to increased sales revenue which would then mean greater profitability overall.
HubSpot research states that more than 50% of consumers want to see videos from brands — more than any other type of content. Video ads give advertisers unique opportunities to engage consumers. In fact, people are 27.4 times more likely to click through online video ads than standard banners. Video ads are concise, relatable, and have a story to tell. This makes them easy to consume and even easier to share. Oftentimes we think of social media or YouTube when we think of video ads, but TV may still be a valid contender depending on your budget.
You may have heard of audio advertising before, but what does that actually mean? Audio advertising is the delivery of ads through streaming platforms such as Spotify, Apple Podcasts, or Soundcloud. That means when you’re listening to your favorite song on Spotify, you may also hear a short advertisement from a related sponsor. While this type of advertising may be new to some people, it’s been around for some while in a different form of advertising called radio. It has proven to be quite successful in the past and it’s not much different this time around. Spotify conducted a survey and found that audio ads have a 24% higher recall rate than traditional display ads.
While billboard and transit ads are still effective and have seen tremendous success, out-of-home advertising is changing. We’re in a period of time where brands are integrating Out Of Home advertising with social media to create capturable moments. The result is hugely effective. Using technology like QR codes or NFC, we are able to connect the dimension between digital and traditional marketing.
Public Relations
Public relations is never about you or your company, but about your customers and their expectations from your business. Good PR creates trust, increases demand, and builds a strong corporate image. The way we see it, good PR is always tied in with your brand’s ever-changing ethics and values. Our team of professionals help maximize opportunities to do exactly that.
The goal of a press release is to pique the interest of journalists. This document is disseminated to the media with the goal that reporters and editors will use the information in an upcoming TV or radio broadcast, in a newspaper or magazine issue, or on the media’s website. Essential information is included so the media can produce their own story easily. Press releases can be used for many things but are commonly used for announcements to the public.
Marketing Consultation
Take your business to the next level and beat stagnancy with fresh ideas, well-executed campaigns, and built-in efficiencies. We offer a wide variety of services that are designed to aid business owners streamline their operations and grow their brand. Hire us for workshops, or in-depth meetings with your whole team. Discuss solutions that are personalized to your situation. By effectively integrating our expertise in eCommerce and marketing with your expertise in your business, we are able to help you strategically plan and execute your vision.
Small Business
When it comes to small businesses, most owners are operators. They are the ones who make things happen – get their hands dirty and do the work. But is that really what’s best for business?
What if there was a better way? What if you could become a leader instead of an operator and build a high-performance team to help you get to that next level more efficiently. If you have a clear and concise strategy, It’s really not as hard as you might think.
- 1-10 employees (varies by industry)
- Proven in the market
- Ready to grow
Corporations
When it comes to corporations, having a well-managed plan is essential for success. It needs to be a living, breathing framework that is constantly updated and adapted.
As your business continues to grow, it is important to maintain clarity and align your team towards the same goals and values. Managing where your business is heading and how to steer it in the right direction is what we help with. As your business continues to grow
- 11+ employees (varies by industry)
- Established leadership team
- Ready to build enduring efficiencies
Management & Campaigns
A marketing campaign is a strategic effort to promote a specific company goal. There are many different types of marketing campaigns that you can implement, and it’s important to choose the right one for your business. That’s why we provide a free Discovery Call to explore your goals, KPI’s, channels of distribution, and budget. Keep in mind that a successful marketing campaign takes time, resources, and planning. So, if you’re feeling overwhelmed, don’t worry – we’re here to help!
Did you know that social media is one of the most important tools for businesses today? In fact, 92 percent of businesses say that social media is critical to their success. As a business owner, it’s important to recognize the role social media plays in your marketing strategy. While organic posts and interactions are very valuable for community building, good social media fundamentals also help paid advertisements achieve results in a much more efficient manner. The world is constantly changing, and the way people communicate with one another is as well. Your business deserves a community that supports it, and a management team that keeps them engaged. That’s why we offer social media management services across all platforms. A dedicated team that works around the clock to nurture your community and grow your business.
According to HubSpot, 59 percent of consumers say that video has helped them understand a product or service better. That’s because when information is conveyed through video, it’s easy for the viewer to digest and understand. Not only does video convert sales, but it is a great way to communicate your brand’s story in an engaging and entertaining way. This is something our creative team takes great pride in. We are avid brand builders and video is a great tool to communicate your vision. Not to mention, you’re 53 times more likely to show up as the first search result on Google if you have a video embedded on your website. Our network of influencers is rich with variety and constantly growing.
Event marketing is a highly valuable strategy for all kinds of businesses. Not only do events benefit their hosts and sponsors by generating new business and revenue opportunities, but they also enrich the lives of their attendees. Events inspire, teach, intrigue, and bring people together in a unique way compared to other marketing efforts and 95% of marketers believe that in-person events can have a major impact on achieving company goals.
