Branding
Brand identity is the foundation of your communication. It’s crucial for creating recognition but also for evoking a desired emotional response from your target audience. At Spade Marketing, we pride ourselves on building powerful brands. We conceptualize and develop your business to have a lasting impact on people who come across it. From the point a consumer recognizes your logo, up until they tell a friend about your product or service, branding produces ongoing loyalty and intangible results that are often interlaced with the rest of the marketing strategy.
Branding defines who you are and what you stand for. We help infuse trust, confidence and affinity at every level of your business.
For your business to be successful amongst growing competition, you need to be distinguishable from the status quo. Discovering your brand identity is all about defining who you are as an organization and articulating values to reflect your business. It’s important to be clear and concise with your identity, so consumers and employees know what to expect. A strong culture allows for effective decision making and provides a base for innovation. Get started with a complimentary brand audit.
Maintaining a consistent brand image across all channels can be a challenge, especially as your business grows and evolves. Our brand kits are a comprehensive set of guidelines and files that centralize all your brand assets in one convenient location. You’ll have everything you need to maintain a consistent brand image, including guidelines on logo usage, typography, color palettes, and more. This not only saves you time and effort but also ensures that your branding materials are always up-to-date and consistent. A lead strategist will work with you closely to design all aspects of your brand (ex. logo, typography, etc.) but our brand kits will also include other identifiers such as mood boards, brand identity research and organizational values. A Spade Marketing brand kit acts as a one stop shop for understanding your brand identity.
When you think about it, a lot goes into making a great brand. The logo, the typography and the colour palette play an important role but what really makes or breaks a brand is how it’s perceived by your target audience. Successful brands strategize and execute their positioning strategies to live rent-free in their consumer’s mind. They figure out what makes the business unique and how to communicate that to their target customer. Not everyone will buy a product or service from you, but positioning your brand effectively will make you the most viable option for consumers on the hunt.
Omnichannel marketing is the practice of using multiple marketing channels to create a seamless and integrated customer experience. 60% of Millennials now expect a consistent experience, whether they interact with that brand online, in-person, or on the phone. By using an omnichannel approach, you can create a single, unified brand presence across all marketing channels while also centralizing communication. This makes it easier for your customers to interact and engage with your business through various touch points. Prevent customers from slipping through the cracks! Connect with us to discover how we can help you optimize your marketing strategy for maximum customer engagement and retention.
The benefits of an engaged community that shares, likes and reposts your content are impossible to overstate. People remember only 10% of information, consumed via social media, three days after reading it. Whether it’s an ad or a social post, adding high-quality content can improve recollection by 65%. Not only is this important to create loyal and new customers, but photography is a key component in establishing yourself across multiple channels. A majority of consumers say the quality of an image is “very important” when selecting and purchasing a product. Not only do we produce high quality photogenic content, but we understand how to utilize it effectively.
According to HubSpot, 59 percent of consumers say that video has helped them understand a product or service better. That’s because when information is conveyed through video, it’s easy for the viewer to digest and understand. Not only does video convert sales, but it is a great way to communicate your brand’s story in an engaging and entertaining way. This is something our creative team takes great pride in. We are avid brand builders and video is a great tool to communicate your vision. Not to mention, you’re 53 times more likely to show up as the first search result on Google if you have a video embedded on your website.
Graphic design has become an essential part of marketing in the modern world. It can be used to create a strong visual identity for your brand, and to communicate its message. Good design can help businesses stand out from their competitors, and attract new customers. From advertising creative to promotional material, we design it all. Our in-house design team strives to leave a powerful impression on everyone who interacts with a Spade Marketing graphic.
If you’re not writing fresh, original content for your website, blog, and social media channels, you’re doing online marketing wrong. Written content is one of the most important factors that search engines consider when ranking you on their platforms, so it’s essential to make sure your content is high-quality and keyword-rich. But even if you’re not trying to rank on a specific search engine, great content will help keep your website visitors engaged and coming back for more. Written content is a valuable tool used to establish authority and demonstrate know-how about what you do. Our interconnected content writing process will create and distribute press releases and publications on your website and across your social media channels.
Creative
Content is used across all facets of your business and plays a key role in creating brand equity across all channels. Our in-house content team captures each frame with purpose so we can create content that grabs attention and compels engagement. We specialize in content creation that encapsulates fleeting moments while seamlessly integrating your brand into every aspect of the creative process. With our proven expertise, we produce top-quality content that brings your unique ideas to life in a way that aligns with your brand values and resonates with your target audience.
Web Development
Digital presence begins with a website. While social media may generate tons of traffic, reliance on a single platform can be detrimental if it suddenly changes its algorithm or experiences downtime. That’s why it’s important to have a comprehensive digital strategy that includes a well-designed website as the foundation of your online presence. It has become an essential part of every business, big and small, but Spade Marketing has never been an advocate for boring. Your website is a blank system, waiting to be injected with powerful content, design and ideas that mimic your business experience. A website powered by Spade will centralize everything for your customers and it’s always open for business.
Bespoke and reliable website experiences are becoming increasingly important for business. A powerful website can help attract and engage customers, improve loyalty and boost sales. Through the design and development process, we examine potential opportunities to better systemize your business while providing tailored web development and design solutions.
Search Engine Optimization is the practice of optimizing a web page on your website to reach a higher position in the non-paid search results. This will allow consumers who are searching for similar keywords to encounter your website near the top of the search results. It’s easy to see why this is an integral part of our digital strategy as keywords pertaining to popular services or products result in more traffic from intent-full buyers.
Web hosting is what makes your website reachable and enables it to load with content on the world wide web. The domain name or URL of a site points towards the web host, which in turn lets you access everything on that particular server, a.k.a the website. Hosting and Management keeps your website running while providing cybersecurity and piece of mind. We provide comprehensive packages with all of our website projects so you never have to worry about dealing with the back end again. We’ll make monthly edits if needed, fix DNS issues as they arise and single handedly turn your website woes into additional revenue.
Landing pages are an efficient way to drive visitors towards your call-to-action. This format makes sense for multi-disciplinary campaigns that require the attention of users in different stages of the consumer journey. Through site traffic analytics, we can visualize how consumers are reacting at different stages of the funnel. This means our strategists can make data-informed decisions and constantly adapt the strategy.
E-commerce enables new and existing businesses to venture into the market and reach potential customers without the need for a physical presence. It also provides a convenient way for customers to purchase items from anywhere in the world. E-commerce can be conducted on individual websites or on marketplaces like Amazon and Walmart. If you’re interested in exploring your E-Commerce options, book a discovery call with one of our lead strategists.
ADS
Are you looking for ways to grow your reach and get in front of more potential customers? Media buying is the process of purchasing ad space and time on digital platforms, like websites, social media networks, and search engines. You can reach a larger audience with your message and help your business reach more customers. By combining paid media with great creative and data analytics, you can develop a multi-faceted advertising strategy that creates new revenue with the flip of a switch.
Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to visitors and viewers.
If there’s one thing that social media advertising has shown business owners, it’s that it can be a hyper-direct way to reach the audience you want. Gone are the days of spending large sums of money on television or print ads that may or may not reach your target demographic. Instead, businesses can now hone in on their target audience and create ads specifically for them, directly on the platforms they use most.
When you type something into Google, the search engine responds with a list of web pages. The bulk of that list is organic results: web pages that the search engine determined were the best match for your search. But you have probably noticed that Google also returns sponsored results that are similar to what you searched for. Inserting an ad where people are directly searching for a solution may be a good way to draw attention to a product or service you offer. As search engines develop and with Web3 lingering around the corner, Spade is devoted to expanding our knowledge and staying ahead of the curve.
There are many different ways to advertise on mobile devices, and this includes SMS texting as well banner ads that appear within your browser when you visit certain websites. This form of advertising is known for its simplicity; however, there can be great dividends if executed correctly! For example, with a well-targeted campaign, one might see higher traffic numbers eventually lead to increased sales revenue which would then mean greater profitability overall.
HubSpot research states that more than 50% of consumers want to see videos from brands — more than any other type of content. Video ads give advertisers unique opportunities to engage consumers. In fact, people are 27.4 times more likely to click through online video ads than standard banners. Video ads are concise, relatable, and have a story to tell. This makes them easy to consume and even easier to share. Oftentimes we think of social media or YouTube when we think of video ads, but TV may still be a valid contender depending on your budget.
You may have heard of audio advertising before, but what does that actually mean? Audio advertising is the delivery of ads through streaming platforms such as Spotify, Apple Podcasts, or Soundcloud. That means when you’re listening to your favorite song on Spotify, you may also hear a short advertisement from a related sponsor. While this type of advertising may be new to some people, it’s been around for some while in a different form of advertising called radio. It has proven to be quite successful in the past and it’s not much different this time around. Spotify conducted a survey and found that audio ads have a 24% higher recall rate than traditional display ads.
While billboard and transit ads are still effective and have seen tremendous success, out-of-home advertising is changing. We’re in a period of time where brands are integrating Out Of Home advertising with social media to create capturable moments. The result is hugely effective. Using technology like QR codes or NFC, we are able to connect the dimension between digital and traditional marketing.
Public Relations
Public relations is never about you or your company but about your customers and their expectations of your business. Good PR creates trust, increases demand, and builds a strong corporate image. The way we see it, good PR is always tied in with your brand’s ethics and values. Our team of professionals help maximize the impact of your PR efforts by implementing a customer-centric approach.
The goal of a press release is to pique the interest of journalists and the public alike. This document is disseminated to the media with the goal that reporters and editors will use the information in an upcoming TV or radio broadcast, in a newspaper or magazine issue, or on the media’s website. Essential information is included so the media can produce their own story easily. Press releases can be used for many things but are commonly used for announcements to the public.
Consultation
Take your business to the next level with fresh ideas, well-executed campaigns, and built-in efficiencies. Spade offers a wide variety of partner services that are designed to aid business owners streamline their operations and grow their brand. We help business owners turn concepts into profits by providing clear guidance and training on how to achieve organizational objectives using data analytics. Forget about the Big 4, your budget goes a lot further with Spade. We even partner with hand picked professionals to provide accounting and bookkeeping services, sales training, social media workshops, and much more. Discuss solutions that are personalized to your situation by getting in touch with one of our account executives.
Local Business
When it comes to SMB’s, most owners are operators. They are the ones who make things happen, get their hands dirty and are determined to get the job done. But is that really what’s best for business?
What if there was a better way? What if you could become a leader instead of an operator and build a high-performance team to help you get to that next level more efficiently. If you have a clear and concise strategy, It’s really not as hard as you might think. Get in touch with us and ask about how we’ve helped similar businesses succeed in their local market.
- 1-5 employees
- Start-Up
- Ready to grow
Corporation
When it comes to corporations, having a well-managed game plan is essential for success. It needs to be a living, breathing framework that is constantly updated and adapted to the goals of the business.
Maintaining clarity and alignment between your organizational objectives and your overall strategy is crucial for achieving success. We specialize in helping businesses navigate the complexities of their industry and identify the most effective ways to achieve their goals. Our team of experienced consultants provides expert guidance on everything from strategic planning to operational efficiency, helping you make informed decisions that drive growth and profitability.
- 6+ employees
- Established leadership team
- Ready to build enduring efficiencies
Management
There are many different types of marketing campaigns and techniques you can implement and it’s important to choose the right one based on your business objectives. That’s why we provide a commitment-free consultation to explore your goals, KPI’s, channels of distribution, and budget. A successful marketing campaign takes time, resources, and planning.
If you’re feeling overwhelmed, don’t worry – we’re here to help!
Full-service agencies offer a comprehensive range of advertising and marketing services, designed to cater to all your business needs under one roof. This approach ensures that your brand messaging and visual identity remains consistent across all mediums, leading to increased brand recognition and loyalty among your target audience.
By partnering with a full-service agency, you can avoid the high costs associated with establishing and maintaining an in-house marketing department. Instead, you gain access to a team of experts with years of experience and industry knowledge, who can provide valuable insights and implement effective growth strategies to achieve your business objectives.
At Spade, we take pride in our ability to help businesses of all sizes reach their full potential through innovative marketing solutions. Our team of seasoned professionals is dedicated to providing tailored strategies that align with your business goals and drive measurable results. Whether you need help with branding, web development, or advertising, we have the expertise and resources to deliver outstanding results.
Did you know that social media is one of the most important tools for businesses today? In fact, 92 percent of businesses say that social media is critical to their success. As a business owner, it’s important to recognize the role social media plays in your marketing strategy. While organic posts and interactions are very valuable for community building, good social media fundamentals also help paid advertisements achieve results in a much more efficient manner. The world is constantly changing, and the way people communicate with one another is as well. Your business deserves a community that supports it, and a management team that keeps them engaged. That’s why we offer social media management services across all platforms. A dedicated team that works around the clock to nurture your community and grow your business.
Influencer marketing has emerged as a powerful tool for businesses to reach their target audience and drive engagement. We connect brands with top influencers in their respective industries. Our approach is simple yet effective – we start by identifying the most relevant and impactful influencers for your brand, taking into account factors such as audience demographics, engagement rates, and overall reach. From there, we work closely with these influencers to craft compelling content that effectively communicates your brand’s message and resonates with their followers.
We utilize a multi-faceted approach to help you get the most out of your giveaway campaign. By diversifying our strategy and leveraging a range of marketing techniques, we can help you reach a wider demographic and generate better results. We start by tapping into our extensive database of influencers to find the perfect fit to promote your product. Then, we implement integrated strategies such as running social media ads, creating pop-up reminders on your website, blasting out high-converting email campaigns, and much more to drive traffic to the giveaway. With our comprehensive services and tailored approach, we can help you increase brand awareness, drive engagement, and boost sales.
Event marketing is a highly valuable strategy for all kinds of businesses. Not only do events benefit their hosts and sponsors by generating new business and revenue opportunities, but they also enrich the lives of their attendees. Events inspire, teach, intrigue, and bring people together in a unique way compared to other marketing efforts. Our firm collaborates with a diverse range of organizations throughout North America, providing them with expert guidance and support to effectively plan and execute events, sponsorship activations and ticket sales.
