The benefits of Paid Advertising in 2022
More than 2 billion people are going onto the internet every day and making over 3.5 billion collective searches. People are searching for everything on the internet. From ‘café’s near me’ to ‘the best website to buy electronics’. The internet is the answer.
As a business owner, you need to be where your customers are. You can achieve this one of two ways. First, by using organic methods and spending months, even years to get a fraction of the results you want. Second, by using the advanced features of digital marketing (such as those we provide at Spade) and get specific results in fairly less time.
Which method will you choose? We think it’s fairly obvious…
However, there are a plethora of businesses online – but only a few are getting desired results. What’s the difference?
The business that appear to be getting ahead of the game are using tactics such as paid ads. Paid advertising used correctly and efficiently, can result in an increase in sales and revenue, with minimal work (that is, as long as you know how to use them to your advantage). Below are some key points we at Spade keep in mind each time we develop and run unique ads for our clients.
1. Targets specific audiences
A paid advertisement can target a warm lead. These are individuals who are already interested in your product. All they need is a push from your side to swipe their credit cards. With these leads you can also generate traffic to your website, gather information about whose interested, which demographic areas you appeal to, and much more. The data you collect can be used to re-target your ideal customer.
2. Access to Multiple Platforms
Every day a new social platform is released. So there is a need to have control over them. After researching where your ideal audience is hanging out, all you simply have to do is run your ads on that platform. With the help of paid ads, you can show up at the top of the search results. We all know most people go through only the top 3-4 results; so, organic reach is kind of a task in this case.
3. Measurable Sales
The best part of any paid ads is the insights that you get. The insights can present a clear picture of what’s boosting your sales, and what’s simply not working. Facebook spends roughly $67.37 billion on ads each year. You can imagine the role that Facebook can have in sky-rocketing your business. Not only will you grow your business by collecting data on any leads that are generated, you can also track the total revenue generated from each ad.
4. Flexibility and Attractive
One consequence of advancing technology, is that if something doesn’t catch our attention right away, we simply skip it for the next thing. So, business owners don’t have hours to impress and convert leads, they have seconds. Nonetheless, by using various advanced functions available, you can make your ads engaging and intriguing. The more time spent on your business page equals more sales.
5. No Dependency
In the case of organic search, you need to follow the search engine optimization strategies. It takes a long time to rank if you’re just starting out. So chances are you’re not going to be at the top of the list if someone searches your business on google. However, paid ads make this a problem of the past. Paid ads are not dependent on any SEO algorithm for ranking. So, you don’t have to go through any tedious process, and you’re the first thing they see.
Now you know how important paid ads are for increasing your sales in a small period of time. So, the next time you think of growing your business, you know where to seek help.